29. Blueprint 21: Conceptual Blending
by scrafiBlueprint 21: Conceptual Blending
Purpose and Mechanics
The Conceptual Blending Blueprint provides a structured approach to combining two or more seemingly unrelated concepts to generate novel ideas, insights, or solutions. This blueprint enables systematic exploration of concept relationships and intersections, facilitating creative thinking and innovation. It is particularly useful for ideation, problem-solving, and creative content generation.
This blueprint’s effectiveness comes from its ability to make explicit the process of combining concepts and identifying unexpected connections. By requiring systematic analysis of concept attributes and their relationships, it guides the AI to produce creative combinations that transcend conventional thinking.
Theoretical Underpinnings
The Conceptual Blending Blueprint is based on creativity theory and cognitive psychology. It addresses the human tendency to think within established conceptual boundaries rather than making novel connections. The blueprint also leverages the AI’s ability to process multiple concept attributes simultaneously and identify non-obvious relationships.
Step-by-Step Guide
- Define the Concepts: Clearly specify the concepts or domains to be combined.
- Identify Attributes: Determine the key characteristics, properties, or dimensions of each concept.
- Specify Blending Method: Indicate how the concepts should be combined (analogical, metaphorical, direct combination).
- Request Exploration: Ask for examination of different combinations and their implications.
- Include Application Context: Specify the domain or context for the blended concept.
35 Sector Permutations
| Sector | Prompt Variation |
|---|---|
| Business Strategy | “Create a conceptual blending exercise combining ‘blockchain technology’ and ‘supply chain transparency’ to generate innovative business model concepts. Identify key attributes of each concept, then explore combinations that reveal new business models, value propositions, or competitive advantages. For each blend, analyze the potential applications and market implications. Include visualization of concept relationships.” |
| Marketing | “Perform a conceptual blending exercise combining ‘social media’ and ‘sustainability’ to create novel campaign concepts. Identify key attributes of each concept, then explore combinations that reveal new messaging approaches, value propositions, or engagement strategies. For each blend, analyze the potential applications and audience responses. Include visualization of concept relationships.” |
| Finance | “Create a conceptual blending exercise combining ‘artificial intelligence’ and ‘ethical investing’ to generate innovative financial product concepts. Identify key attributes of each concept, then explore combinations that reveal new investment approaches, risk management frameworks, or value creation methods. For each blend, analyze the potential applications and market implications. Include visualization of concept relationships.” |
| Human Resources | “Create a conceptual blending exercise combining ‘remote work’ and ’employee well-being’ to design innovative workplace concepts. Identify key attributes of each concept, then explore combinations that reveal new organizational models, benefit structures, or engagement strategies. For each blend, analyze the potential applications and employee impacts. Include visualization of concept relationships.” |
| Operations | “Create a conceptual blending exercise combining ‘circular economy’ and ‘manufacturing’ to develop sustainable production concepts. Identify key attributes of each concept, then explore combinations that reveal new business models, resource strategies, or waste reduction approaches. For each blend, analyze the potential applications and environmental impacts. Include visualization of concept relationships.” |
| Information Technology | “Create a conceptual blending exercise combining ‘privacy’ and ‘user experience’ to design innovative digital product concepts. Identify key attributes of each concept, then explore combinations that reveal new interface designs, data handling approaches, or value propositions. For each blend, analyze the potential applications and user implications. Include visualization of concept relationships.” |
| Research & Development | “Create a conceptual blending exercise combining ‘biomimicry’ and ‘materials science’ to generate innovative research concepts. Identify key attributes of each concept, then explore combinations that reveal new research approaches, material properties, or application possibilities. For each blend, analyze the potential applications and scientific implications. Include visualization of concept relationships.” |
| Customer Service | “Create a conceptual blending exercise combining ‘personalization’ and ‘customer journey’ to design innovative service concepts. Identify key attributes of each concept, then explore combinations that reveal new service models, experience approaches, or value propositions. For each blend, analyze the potential applications and customer impacts. Include visualization of concept relationships.” |
| Sales | “Create a conceptual blending exercise combining ‘subscription economy’ and ‘product ownership’ to develop innovative sales concepts. Identify key attributes of each concept, then explore combinations that reveal new business models, customer relationships, or value propositions. For each blend, analyze the potential applications and market implications. Include visualization of concept relationships.” |
| Supply Chain | “Create a conceptual blending exercise combining ‘blockchain’ and ‘traceability’ to generate innovative supply chain concepts. Identify key attributes of each concept, then explore combinations that reveal new transparency approaches, verification methods, or value propositions. For each blend, analyze the potential applications and supply chain impacts. Include visualization of concept relationships.” |
| Healthcare | “Create a conceptual blending exercise combining ‘telemedicine’ and ‘preventive care’ to design innovative healthcare concepts. Identify key attributes of each concept, then explore combinations that reveal new care models, patient engagement strategies, or health outcomes. For each blend, analyze the potential applications and healthcare impacts. Include visualization of concept relationships.” |
| Education | “Create a conceptual blending exercise combining ‘personalized learning’ and ‘gamification’ to develop innovative educational concepts. Identify key attributes of each concept, then explore combinations that reveal new learning approaches, engagement strategies, or assessment methods. For each blend, analyze the potential applications and educational impacts. Include visualization of concept relationships.” |
| Government | “Create a conceptual blending exercise combining ‘digital democracy’ and ‘public service’ to generate innovative governance concepts. Identify key attributes of each concept, then explore combinations that reveal new participation models, service delivery approaches, or civic engagement strategies. For each blend, analyze the potential applications and societal impacts. Include visualization of concept relationships” |
| Non-profit | “Create a conceptual blending exercise combining ‘social impact’ and ‘sustainable funding’ to design innovative nonprofit concepts. Identify key attributes of each concept, then explore combinations that reveal new mission models, funding strategies, or community engagement approaches. For each blend, analyze the potential applications and social impacts. Include visualization of concept relationships” |
| Legal | “Create a conceptual blending exercise combining ‘alternative dispute resolution’ and ‘technology’ to design innovative legal concepts. Identify key attributes of each concept, then explore combinations that reveal new resolution methods, service models, or value propositions. For each blend, analyze the potential applications and legal implications. Include visualization of concept relationships” |
| Real Estate | “Create a conceptual blending exercise combining ‘co-living’ and ‘sustainable design’ to generate innovative housing concepts. Identify key attributes of each concept, then explore combinations that reveal new living arrangements, community models, or environmental approaches. For each blend, analyze the potential applications and lifestyle impacts. Include visualization of concept relationships” |
| Manufacturing | “Create a conceptual blending exercise combining ‘additive manufacturing’ and ‘customization’ to develop innovative production concepts. Identify key attributes of each concept, then explore combinations that reveal new manufacturing approaches, product designs, or business models. For each blend, analyze the potential applications and market implications. Include visualization of concept relationships” |
| Retail | “Create a conceptual blending exercise combining ‘experiential retail’ and ‘digital integration’ to design innovative shopping concepts. Identify key attributes of each concept, then explore combinations that reveal new customer journeys, business models, or value propositions. For each blend, analyze the potential applications and retail impacts. Include visualization of concept relationships” |
| Hospitality | “Create a conceptual blending exercise combining ‘local experience’ and ‘global brand’ to design innovative hospitality concepts. Identify key attributes of each concept, then explore combinations that reveal new service models, guest experiences, or value propositions. For each blend, analyze the potential applications and hospitality impacts. Include visualization of concept relationships” |
| Entertainment | “Create a conceptual blending exercise combining ‘interactive media’ and ‘storytelling’ to generate innovative content concepts. Identify key attributes of each concept, then explore combinations that reveal new narrative approaches, engagement strategies, or audience experiences. For each blend, analyze the potential applications and entertainment impacts. Include visualization of concept relationships” |
| Media | “Create a conceptual blending exercise combining ‘citizen journalism’ and ‘data visualization’ to develop innovative news concepts. Identify key attributes of each concept, then explore combinations that reveal new reporting approaches, narrative techniques, or information presentation methods. For each blend, analyze the potential applications and media impacts. Include visualization of concept relationships” |
| Transportation | “Create a conceptual blending exercise combining ‘mobility as a service’ and ‘sustainability’ to design innovative transport concepts. Identify key attributes of each concept, then explore combinations that reveal new service models, user experiences, or infrastructure approaches. For each blend, analyze the potential applications and transportation impacts. Include visualization of concept relationships” |
| Energy | “Create a conceptual blending exercise combining ‘distributed generation’ and ‘energy storage’ to develop innovative power concepts. Identify key attributes of each concept, then explore combinations that reveal new grid models, storage solutions, or management approaches. For each blend, analyze the potential applications and energy impacts. Include visualization of concept relationships” |
| Environment | “Create a conceptual blending exercise combining ‘urban nature’ and ‘conservation’ to design innovative environmental concepts. Identify key attributes of each concept, then explore combinations that reveal new ecosystem approaches, intervention strategies, or education methods. For each blend, analyze the potential applications and environmental impacts. Include visualization of concept relationships” |
| Agriculture | “Create a conceptual blending exercise combining ‘precision agriculture’ and ‘biodiversity’ to develop innovative farming concepts. Identify key attributes of each concept, then explore combinations that reveal new cultivation methods, ecosystem approaches, or business models. For each blend, analyze the potential applications and agricultural impacts. Include visualization of concept relationships” |
| Construction | “Create a conceptual blending exercise combining ‘modular construction’ and ‘adaptive reuse’ to design innovative building concepts. Identify key attributes of each concept, then explore combinations that reveal new architectural approaches, material strategies, or lifecycle models. For each blend, analyze the potential applications and construction impacts. Include visualization of concept relationships” |
| Consulting | “Create a conceptual blending exercise combining ‘knowledge management’ and ‘artificial intelligence’ to design innovative consulting concepts. Identify key attributes of each concept, then explore combinations that reveal new service models, value propositions, or delivery approaches. For each blend, analyze the potential applications and consulting impacts. Include visualization of concept relationships” |
| Insurance | “Create a conceptual blending exercise combining ‘risk pooling’ and ‘personalized coverage’ to design innovative insurance concepts. Identify key attributes of each concept, then explore combinations that reveal new underwriting approaches, product designs, or service models. For each blend, analyze the potential applications and insurance impacts. Include visualization of concept relationships” |
| Banking | “Create a conceptual blending exercise combining ‘financial inclusion’ and ‘digital identity’ to design innovative banking concepts. Identify key attributes of each concept, then explore combinations that reveal new service models, customer approaches, or security frameworks. For each blend, analyze the potential applications and banking impacts. Include visualization of concept relationships” |
| Telecommunications | “Create a conceptual blending exercise combining ‘connectivity’ and ‘edge computing’ to design innovative network concepts. Identify key attributes of each concept, then explore combinations that reveal new infrastructure approaches, service models, or application scenarios. For each blend, analyze the potential applications and telecommunications impacts. Include visualization of concept relationships” |
| Aerospace | “Create a conceptual blending exercise combining ‘space tourism’ and ‘sustainable habitation’ to design innovative aerospace concepts. Identify key attributes of each concept, then explore combinations that reveal new travel approaches, habitat designs, or technology applications. For each blend, analyze the potential applications and aerospace impacts. Include visualization of concept relationships” |
| Automotive | “Create a conceptual blending exercise combining ‘autonomous driving’ and ‘shared mobility’ to design innovative transportation concepts. Identify key attributes of each concept, then explore combinations that reveal new service models, vehicle designs, or infrastructure approaches. For each blend, analyze the potential applications and automotive impacts. Include visualization of concept relationships” |
| Pharmaceuticals | “Create a conceptual blending exercise combining ‘personalized medicine’ and ‘preventive health’ to design innovative healthcare concepts. Identify key attributes of each concept, then explore combinations that reveal new treatment approaches, patient engagement strategies, or care models. For each blend, analyze the potential applications and pharmaceutical impacts. Include visualization of concept relationships” |
| Food & Beverage | “Create a conceptual blending exercise combining ‘circular food systems’ and ‘local sourcing’ to design innovative food concepts. Identify key attributes of each concept, then explore combinations that reveal new production methods, distribution approaches, or consumption models. For each blend, analyze the potential applications and food & beverage impacts. Include visualization of concept relationships” |
| Sports & Recreation | “Create a conceptual blending exercise combining ‘virtual reality’ and ‘social fitness’ to design innovative recreation concepts. Identify key attributes of each concept, then explore combinations that reveal new engagement models, facility designs, or community approaches. For each blend, analyze the potential applications and sports & recreation impacts. Include visualization of concept relationships” |
Tips for Customization and Optimization
- Specify Concept Mapping: Ask for visual representation of concept attributes and relationships.
- Include Forced Connections: Request exploration of non-obvious concept combinations.
- Define Blending Rules: Indicate whether to use random, structured, or metaphorical approaches.
- Request Application Scenarios: Ask for analysis of how blended concepts might apply in different contexts.
- Include Innovation Assessment: Request evaluation of the novelty and potential of blended concepts.
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